Branding: Vermont Farmacy
This branding design is for a small mom and pop company. The design is inspired by the Vermont countryside and is an attempt to make the product more appealing to wider audiences. The owners want to reach an older demographic and help break down the stigmas about using hemp and CBD products. I wanted to design this logo without using the stereotypical iconography that you may find with a hemp company. I believe this will help transition the community into viewing products like these as medicinal.
I believe in strong communication when working with clients. Until the branding was finished, I had weekly phone calls scheduled with the company owners and I made sure to update them at every step.