Branding: The Hoppy IPA
This can design came together through a play on words and a color palette taken directly from nature. The illustration is meant to be bold, almost three dimensional, and fun. My work tends rely more on the imagery and less on the typography. I want the illustration to speak louder than text.
My work typically starts with traditional pen and paper and then moves into the digital realm. All of the line work in this illustration was done with pen and ink and then scanned into Photoshop to add color, texture, and text.